Full-line yogurt northside. Finally

When a young girl's fancy turns to yogurt

We’d given a teaser in an earlier post about a new place coming downtown; we’d graciously allowed the News to, well, scoop the story here. We can now give you a progress report: Paramount, a new eatery with full-line yogurt options and other items, is underway and expects to be open a bit later this year, according to owners Angie and Kent Ingram. While others are handling the interior renovation, we’ve designed the exterior renovation of the former Parisian building, a rendering of which is above and an elevation of which is below:

Working on it

The illuminated “Paramount” sign is an homage to the original Parisian sign that some may remember existed on this building, as seen below ca. 1950:

Now that's some window shopping

Besides Paramount (named for a candy store which was originally part of the late 1930’s art-moderne renovation of this very old building), there is an additional storefront for lease just to the north along 20th St.

So get ready for another downtown option (or two!) real soon. We hope exterior work will commence soon as well.

Final Note: Congrats to Railroad Park for winning the People’s Choice First Prize for best new park in the USA in Daily Green‘s online contest. Fantastic national publicity for our city and our favorite new public space. Keep it coming.

[thanks to Birmingham Rewound for the Parisian pic]

9 responses to “Full-line yogurt northside. Finally”

Ted | April 4, 2011 at 5:35 pm | Reply

Looks like we may be getting something close to what was promised (but not delivered) for the old Purple Onion building on 20th. Very nice!
- bhamarchitect | April 4, 2011 at 5:42 pm | Reply
  
  Well, yes the two buildings share art-moderne elements; what was originally planned for the Purple Onion building did not, unfortunately, get done. I hope this renovation will demonstrate more sensitivity to both the building history and new uses. Thanks.
  
  Jeremy C. Erdreich, AIA, LEED AP Erdreich Architecture, PC 2332 Second Avenue North Birmingham, AL 35203 tel 205.322.1914 fax 205.322.1925 http://www.erdreicharchitecture.com
philip | April 4, 2011 at 6:00 pm | Reply

Fine enhancement to the building and tasty addition to the street. Will be co-leading a mid-May downtown tour for BMA junior patrons, so maybe we can point to the progress.
Todd Pierce | April 4, 2011 at 8:57 pm | Reply

Let’s hope the transformation of Birmingham Green into “Salivary Street” continues. ;~D
Tyler | April 4, 2011 at 9:31 pm | Reply

Thanks for the update! Much appreciate all your information.
- bhamarchitect | April 5, 2011 at 10:40 am | Reply
  
  You are welcome. Thanks for reading.
  
  Jeremy C. Erdreich, AIA, LEED AP Erdreich Architecture, PC 2332 Second Avenue North Birmingham, AL 35203 tel 205.322.1914 fax 205.322.1925 http://www.erdreicharchitecture.com
Brittany Ortiz | April 4, 2011 at 9:32 pm | Reply

Yum! Thanks for the great updates. I look forward to trying the yogurt 🙂
- bhamarchitect | April 5, 2011 at 10:41 am | Reply
  
  Me too–the owners hope to keep it open in the evenings so fingers crossed on that as well.
  
  Jeremy C. Erdreich, AIA, LEED AP Erdreich Architecture, PC 2332 Second Avenue North Birmingham, AL 35203 tel 205.322.1914 fax 205.322.1925 http://www.erdreicharchitecture.com
Mary B. Morgan | April 4, 2011 at 9:36 pm | Reply

Having just returned from New Zealand, it is perhaps redundant to say I have a taste for all things yogurt. Cheers to those who are bringing real yogurt to Birmingham!