This morning at Design Review Committee the wayfinding proposal presented by Sheila Chaffin of UAB (above) was unanimously approved. Dozens of signs will direct people and traffic through the Medical District in a system coordinated between UAB, Children’s Hospital, VA Hospital, and Cooper Green Mercy Hospital. Complementing these will be UAB campus-specific signage–same style, but with the UAB logo on top rather than “Medical District.” MB3 Designworks of Virginia designed the signage, and local firm KPS Group coordinated placement and messaging.
We’ve commented several times on the urgent need for wayfinding in downtown Birmingham; hopefully this project will inspire the City to move that up their priority list. Because when we leave a well-marked Medical District, we still need to find our way around the rest of town.
Approval was also granted for a neon-illuminated blade sign to be sited on the corner of 20th Street North and 2nd Avenue at the second-story level of the historic Roden Building. This sign, which is 8 feet tall and reads “PARAMOUNT” in a vertical format, is a temporary measure to advertise the Paramount store that opened last year and sells yogurt, sweets, and other items. Our office designed a complete exterior renovation (pictured above) for a future phase, including larger illuminated signage running horizontally that was previously approved by the Committee. In the meantime, it’s exciting to see this great old building coming back to life step by step.
Finally, approval was also granted for construction of a new residence on Cliff Road in historic Forest Park (above architect Alex Krumdieck presents the rendering). It’s good to see continued investment in the historic residential neighborhoods surrounding downtown; a healthy downtown complements the neighborhoods, and healthy neighborhoods complement downtown. We need to support intelligent improvements in both to help build a city greater than the sum of its parts.
Happy Memorial Day everybody!