Clever marketing
In a clever marketing twist on the recent “Occupy” movement, Occupy Avondale is a contest offering 6 months free rent for the commercial storefront at 200 41st Street South (above), directly across the street from the newly opened Avondale Brewing Company in the central Avondale historic district. [there is an existing loft apartment on the second floor.] A joint project of the brewery and Main Street Birmingham, preference will be given to applicants whose businesses have a food, retail, or arts related basis. Providing more foot traffic to the block is also a plus.
Getting proactive about growing their neighborhood
Kudos to the brewery (above) and Main Street for putting together this kind of incentive to help continue the momentum in this historic commercial district just east of downtown Birmingham. This City needs creative ways like this to better market real estate that’s well positioned to build on existing synergies. We need to target incentives for businesses in a strategic way, identifying certain neighborhoods (like this one) where the investment can be best leveraged. So Birmingham, put your thinking caps on (preferably while quaffing ABC’s Spring Street Saison Ale) and come up with something fantastic for this space. Deadline is February 15. Cheers.
Bhamarchitect's Blog 