A couple days ago UAB School of Public Health hosted a breakfast to introduce a new space under construction called Edge of Chaos (hard-hat presentation shown above). Conceived as a unique collaborative space where interdisciplinary faculty, students, and the community at large can gather informally to hash out ideas and develop solutions, when it opens next year the hope is it will generate innovation and entrepreneurship. Other universities have started similar ventures with much success. This could be one great way to leverage the huge brainpower of UAB to enhance both the university and the local economy. [the space is on the top floor of the Lister Hill Library]
The invite to the event (above) startled me upon first glance. Not only were the bright yellow and bold, modern font visually arresting, but the whole layout seemed attuned to the “out of the box” nature of the new venture. Choosing a non-standard format for the invite helped intrigue invitees, and made the statement: “UAB is doing something different”. Simple yellow banners with great quotes decorated the half-finished space, relating back to the initial invite. It’s exciting when graphic design is used well in the service of new ideas.
Getting close to opening in the Lakeview District is the Tin Roof, part of a small southern chain of bars (pic above at the new location in the 2700 block of 7th Avenue South). The retro signage, inspired by American roadside pop culture of the 1950’s, is fun, stylish, and welcome in a city where exterior signage is often dull, an afterthought, or both. A good example of how signage can lift up the visual character of the public realm.