Sign of things to come

Urban signage–so important to our physical and psychic understanding in a city. We have two new additions to the downtown core:

It's here!

First the 18th Street entrance to Railroad Park (opening officially next weekend), showing a simple white sign with black lettering recalling traditional railroad crossing and station signs. Excellent choice.

Big time

Next is the new “Wells Fargo” lettering being prepared to illuminate the top of the former SouthTrust (now Wells Fargo) Tower on 20th Street North. While the loss of hometown banks is not necessarily something to celebrate, a well-proportioned, highly-visible sign like this helps “make” a skyline. The north and west faces are already complete:

Corporate image making

Much, much more on signage to come.

4 responses to “Sign of things to come

  1. I enjoy creative signage. Especially, vintage/retro signage.
    Drive by Dog Days of Birmingham at 112 18th Street North after dark and check out their neon sign. They are also painting their logo across the north side of the building.

  2. Thanks for pointing this out–I have seen the new signage by day, but not by night. Well designed, creative signage is a huge asset to any urban area.

  3. I look forward to hearing your perspective on signage. I’m the Design Director at Fravert and have an interest in creative signage. I enjoy your blog too!

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