Urban signage–so important to our physical and psychic understanding in a city. We have two new additions to the downtown core:
First the 18th Street entrance to Railroad Park (opening officially next weekend), showing a simple white sign with black lettering recalling traditional railroad crossing and station signs. Excellent choice.
Next is the new “Wells Fargo” lettering being prepared to illuminate the top of the former SouthTrust (now Wells Fargo) Tower on 20th Street North. While the loss of hometown banks is not necessarily something to celebrate, a well-proportioned, highly-visible sign like this helps “make” a skyline. The north and west faces are already complete:
Much, much more on signage to come.