Tag Archives: bewilderment

Greening Birmingham

We’re at the Green Building Focus conference in Birmingham–come check out our booth! The vendor hall is free and open to the public at in the North Exhibition Hall of the BJCC starting 8:30 AM Wednesday and continuing Thursday.

Where do I go?

In the meantime I can’t help but illustrate how the lobby of the downtown Sheraton needs help. This lobby of the main hotel connected to the convention center has no visual focus. It’s a blur of beige tiles, brown paneling, more brown planters–and odd little angled reception desks hidden behind columns. This space is lacking in “visual hierarchy” , where elements and colors are carefully arranged in relation to one another to guide guests to the check-in, to the elevators, the ballrooms, etc.

In the 5 minutes I stood there, I saw at least 4 people looking bewildered, asking the bellman where to find elevators, wondering where to check in, etc.  This could be much, much easier with a change of materials, color, and orientation. OK, back to the conference! More on greening Birmingham shortly!